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Why My Horse Doesn't Drink?
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Why My Horse Doesn't Drink?
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MOTIVATION: CASE STUDIES:

Case 1

In 1982, when the American airline industry was facing one of the worst recessions, 25000 employees of an airline together raised a fund of $ 30 million. They bought their employer a new aircraft.

What motivated the employees to do this?

  • Did they want to reciprocate the company’s past gestures
    towards them?
  • Did they have a feeling of ownership?
  • Was it their loyalty towards the organization?
  • Were they afraid that if the company went out of business they would lose their jobs?

Case 2

There was a lady employee of a leading FMCG company; she was working in a factory. One day, while shopping in the local super market, she came across a shelf full of jars of peanut butter manufactured by her own factory. To her surprise, the labels of few of the jars were upside down. She bought all those jars and took them to the factory with her the next day.

What motivated her to do that?

  • Was it a matter of prestige for her to work for ‘his’ organization and this type of packaging of products do not match with the same?
  • Was it her loyalty towards the organization, which made her buy all the defective pieces?
  • Is it that she herself was working in packing department and was afraid of being penalized, in case her superior would see these jars?
  • Was it that she wanted to bring the matter to the notice of her superiors to get a reward or to malign a colleague?

Case 3

Rama, a 32-year old lady who holds a degree in Human Resource, worked as the personnel manager for Asia Garments, a small manufacturer of readymade garments. She earned Rs. 1, 50,000 per year with no other perks. However, she loved working at Asia; she often took work home.

What made Rama not only to continue working at ‘Asia’ but enjoy it too?

  • Is it money?
  • Is it that she gets satisfaction due to flexibility and autonomy of work at Asia?
  • Is it that no body at ‘Asia’ supervises closely the activities of employees?
  • Is it that the employees at ‘Asia’ are free to take decisions on the job?

“Different strokes for Different folks” :

  • ‘Old-timer’ may not have independent initiative, yet if assigned a task, completes it on time. One must give old-timers a chance to prove themselves and they will prove their worth.
  • ‘Contemporaries’ are generally responsive, have sufficient knowledge as well as understanding of job. Before assigning them any task, one must ponder as to how would they take it or react to it.
  • ‘Generation Next’ like to have a casual and comfortable atmosphere at work. In order to motivate them one needs to understand their mentality and give them lots of freedom and responsibilities.
  • ‘Pradiptapragya’ are highly motivated; most of them are self – motivated. Their source of motivation is their belief in their own values. They are Sharp and dashing.
  • ‘Guptapragya’ are the people one needs to invest managerial input. Once they develop themselves, will pay back whatever investment is made in their development. They have undiscovered talent.
  • ‘Suptpragyas’ are the people, who by nature are talented but take no action. They know a minimum amount of efforts is needed to sustain their jobs. Until these people are awaken from their sleep, does not produce desired results.
  • ‘Truptpragya’ are complacent, that makes them contented.
  • ‘Luptpragya’ are the people who have lost interest. One must try to find out the exact reason for their loss of interest, accordingly a suitable action should be taken to bring them back to normal.
  • Success depends upon individual’s ability to identify, who is a ‘suptpragya’ and for that matter a ‘Luptpragya’ in the team?

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